|Sunday July 7||6:00PM - 6:45PM||Island Stage|
Current Swell’s years of experience on the road can be heard — and felt — in the nooks and crannies of Long Time Ago, the new full-length from this rootsy Victoria, B.C. quartet. The record shifts between upbeat folk (the title track, Long Time Ago) and singalong-ready roots rock (the first single, Too Cold) with a fluidity and ease that could only come from continual touring.
The band originally wanted to call its fourth record People Not Places, as if to signify its new lyrical direction. “We used to write about traveling, because that’s all we did for a while,” says singer-guitarist Scott Stanton. “But on this record, we wrote mostly about people in our lives.”
Friends, acquaintances — even strangers — have been an integral aspect of Current Swell’s personal and professional development. Decidedly grass-roots, the band has developed a strong online following over the years, dating back to the independent release and promotion of its previous recordings, So I Say (2005), Trust Us Now (2007), and Protect Your Own (2009).
Fans have remained steadfast in their support, something the members of Current Swell do not take for granted. When the band earned first place at Vancouver’s Peak Performance Project (a 2011 radio contest which awarded the group $100,500 for top prize), the first people on Current Swell’s thank-you list were their fans.
Steady momentum at the grass-roots level (the group’s video for its campfire-friendly single, Young and Able, became a word-of-mouth YouTube success in 2010) has now translated to the stage, where Current Swell shines. Their ability to capture a crowd was honed the old-fashioned way — through constant practice. Current Swell has always tweaked things as needed, careful not to move in a direction that feels inauthentic.